Create a Super Bowl commercial concept aimed at generating donations for the University of Wisconsin–Madison School of Veterinary Medicine. The spot should center around WeatherTech’s cherished golden retriever, Scout, whose life was extended through the school’s advanced cancer treatments for animals.
Scout, the beloved golden retriever from WeatherTech’s commercials, takes center stage once again — this time sharing his story directly with viewers. In his own heartfelt “voice,” he recounts his battle with cancer and the exceptional care he received. As living proof of what’s possible, he encourages others to give, so more pets can get the same life-saving help.
The commercial sparked immediate attention, earning widespread national media coverage and generating millions in donations from across all 50 states — funds that helped the school advance its research and save even more animals.
